Entertainment Articles
for the luxe minded
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From Advertising Age
What happens when you put 600 candy marketers in a room with thousands of retail buyers? A sugar-filled pitch-a-thon where no packaging detail seems too small or sales stat too regional."We dominate North Texas," Mike Sanderlin said at this week's Sweets & Snacks Expo in Chicago when asked about his cotton candy brand, called Cotton Candy A La' Cart. His pitch? Unlike other brands, it is packaged in transparent bags so "the kids can see it."Like so many others, Mr ... Quick Read |
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From Advertising Age
Walmart has hired Dan Bartlett, the head of public-relations firm Hill & Knowlton's U.S. unit, as exec VP-corporate affairs.Mr. Bartlett, 41, who also worked on former President George W. Bush's presidential and Texas gubernatorial campaigns, will start in late June, Bentonville, Arkansas-based Walmart said today in a statement. He will oversee external communications, government relations, sustainability and the Walmart Foundation, the company said.Mr. Bartlett replaces Leslie A. Dach, a ... Quick Read |
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From Advertising Age
The debate over the value of mobile advertising typically focuses on what effect, if any, it has on brand lift, sales and getting consumers into stores. But advertisers have been wasting money on mobile in the literal sense because a significant portion of the ads they're paying for never properly display on devices.Now, networks and publishers are being pressured to more accurately report how well they deliver ads in an attempt to legitimize the industry and increase mobile-marketing ... Quick Read |
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From Advertising Age
Among leading industry observers and the media, there's widespread consensus that dramatic changes in the business landscape have made the role of CMO ever more complex. Globalization and technological advances have left organizations struggling to adapt their strategies to meet the heightened expectations of consumers. These developments have created more dynamic and potentially more profitable opportunities for companies that can infuse marketing into every facet of the enterprise.While the ... Quick Read |
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From Advertising Age
World Nutella Day will likely survive after all.The fan-led event, which celebrates the hazelnut spread annually in February, seemed threatened when the event's founder, Sara Rosso, said earlier this week that lawyers for the brand sent her a cease-and-desist letter. She blogged about the letter, drawing plenty of media coverage and outcry from Nutella fans who wondered why the Ferrero-owned brand would want to stop the grassroots effort, which seemed to only bring good PR. But in a blog post ... Quick Read |
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From Advertising Age
Dairy Queen is launching an ad campaign next week in hopes that it can turn once-a-month visitors who see it as an ice cream stand into frequent customers who return for burgers, fries and chicken strips.The chain's new tagline, "Fan food. Not fast food" replaces its previous tagline, "So Good It's RiDQulous," and is expected to run in about a dozen new spots this year, but the tagline and campaign are slated to continue long after that. One spot features what the chain c ... Quick Read |
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From Advertising Age
Dairy Queen is launching an ad campaign next week in hopes that it can turn once-a-month visitors who see it as an ice cream stand into frequent customers who return for burgers, fries and chicken strips.The chain's new tagline, "Fan food. Not fast food" replaces its previous tagline, "So Good It's RiDQulous," and is expected to run in about a dozen new spots this year, but the tagline and campaign are slated to continue long after that. One spot features what the chain ca ... Quick Read |
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From Advertising Age
For food and drink makers, "skinny" seems to be the phattest marketing term going. Brands have put the label on everything from cocktails to popcorn to give foods a low-cal sheen for consumers that are watching their waistlines. "Skinny is the new "baby,' as in baby carrots [and] baby spinach," said Kit Yarrow, a consumer-research psychologist and professor at Golden Gate University. "It personifies food and makes it more endearing."
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From Advertising Age
Shaken, stirred ... or skinny? It's a question that could be asked at a growing number of restaurant chains seizing on the low-calorie-liquor trend spawned by Skinnygirl Cocktails. T.G.I. Friday's, Chili's, Cheesecake Factory and others are slapping generic phrases like "skinny" and "slender" on cocktails as they target weight-conscious drinkers. And Champps Americana and sibling chain Fox and Hound this month unveiled a handful of drinks with fewer than 1 ... Quick Read |
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From Advertising Age
There aren't many marketing executives who would advertise a convertible as the perfect ride for a freezing winter day--or a sunny night. But that's what Kevin Mayer, VP-marketing for Volkswagen Group of America, is doing in a campaign for the all-new Beetle convertible.Mr. Mayer and his agency, Deutsch, created a new spot showing a young woman awakened in the wee hours by her boyfriend. But as they tool around town in his Beetle convertible, we see the sun is up, but the streets are deserted. ... Quick Read |
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Advertising Age: Entertainment News
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