Entertainment Articles
for the luxe minded
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From Advertising Age
What car would Mr. Spock drive? If he's not teleporting somewhere, he'd probably be driving an Audi. That's the message of Audi of America's latest spot.The two-and-a-half minute mini-movie stars Leonard Nimoy, who first played Star Trek's Mr. Spock in 1966, and Zachary Quinto, who started playing the half-Vulcan in the 2009 movie update to the series. It's a pretty good fit with Audi's "Design and Technology" branding. Also a good fit for Mr. Quinto, who is set to star in the n ... Quick Read |
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From Advertising Age
For many Asics is synonymous with running. But now, the brand is hoping to stake a claim in the booming training category.On Thursday, Asics will introduce its training line with a 60-second spot titled, "What's Next?" The ad, created by agency Vitro, showcases a dozen elite athletes who pull up, push up, lift weights and sprint while carrying heavy objects or dragging parachutes. It will be accompanied by print and digital marketing, as well as in-market promotions, and is meant to i ... Quick Read |
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From Advertising Age
Walmart's latest corporate image campaign draws on the same Florida-based agency that produced recent ads for New York Mayor Michael Bloomberg's national gun-control effort.Palm City, Fla.-based Lighthouse Group, which created ads this winter and spring for Mr. Bloomberg's Mayors Against Illegal Guns, was retained on a project basis for the new multi-million-dollar Walmart effort, said spokesman David Tovar. The campaign, including TV and digital ads along with the website TheRealWal ... Quick Read |
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From Advertising Age
Fragrance and fragrance-makers have gone from relative obscurity to rock stardom in packaged-goods over the past decade. It's gotten to the point that an actor portraying a fragrance developer appears in a new ad for the National Parks Collection of fragrances from Reckitt Benckiser's Air Wick. When was the last time, by the way, a fictional brand manager made it into a TV ad, aside from Coke Zero?Marketers of air fresheners or deodorants used to ply mundane smells like vanilla, lavender, ... Quick Read |
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From Advertising Age
After Hollywood movies, soda and Justin Timberlake, America's next big export is looking like it'll be our voracious snacking appetites. While cookies, potato chips and candy have long been a force in the U.S., between-meal munching is only beginning to take hold in India, China and other emerging markets as more consumers move into the middle class. The trend is so strong that it has begun to influence big corporate deals, including last year's split of Kraft Foo ... Quick Read |
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From Advertising Age
The glory of Grand Central Terminal got a little touch of Target this weekend when the retailer built a life-size dollhouse in the middle of the station to promote its Threshold home dcor line.Created via agency Deutsch, Los Angeles, the 1,600-square-foot installation is made up of interlocking 4-by-8 panels that were fitted together in just 54 hours to create an open-plan house, as well as a patio and lawn area that will show off the line. There are somewhere betwe ... Quick Read |
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From Advertising Age
Much has happened since JPMorgan Chase & Co. launched its seemingly ubiquitous "Chase What Matters" campaign in 2008, including a recession and mortgage meltdown that tarnished the whole banking industry. But now that the economic environment and bank perception has improved, U.S. consumer and commercial bank JPMorgan Chase & Co. is introducing a new campaign, "So you can." The intent is to focus on products that simplify lives. "Chase is trying to be faster, simpler, smarter, so you can l ... Quick Read |
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From Advertising Age
Procter & Gamble Co., the world's biggest advertiser, is preparing to lengthen the time it takes to pay agencies -- a move that will ripple through the industry in years ahead. The policy stretches payment terms to 75 days from the previous 45 across a wide range of vendors, according to people familiar with the matter. P&G is softening the blow of the move, originally reported by The Wall Street Journal, by helping suppliers get paid in as little as 15 days by banking on the com ... Quick Read |
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From Advertising Age
Corvette says there is a substitute for Porsche. And it's the all-new 2014 Corvette Stingray hitting showrooms this fall. General Motors' Chevrolet and ad agency Commonwealth, Detroit, are plotting an ambitious marketing strategy for one of the automaker's biggest launches of the year. Chevrolet will market the seventh-generation vehicle toward loyal Corvette owners, but also wants to "conquest" U.S. consumers who prefer European two-seaters from Porsche, Mercedes-Benz and Audi. ... Quick Read |
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From Advertising Age
Almost half of sandwiches consumed last year were bought at restaurants rather than made at home, according to data released by Technomic. Players like Subway have long capitalized on the trend, while others such as Jimmy John's, McAlister's Deli, Jason's Deli, Firehouse Subs, Jersey Mike's and even McDonald's and Panera are working to gain ground in a category that Technomic values at $27.7 billion. That's a lot of bread. According to the consultant's 2012 Sandwich C ... Quick Read |
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Advertising Age: Entertainment News
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