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Knowledge@Wharton - Is the Party Over? The Unintended Consequences of Office Social Events

From Hotel Development

The office holiday party; the company softball league; the baby shower for the woman who sits three cubicles down the hall; happy hour with your co-workers: These are all part of the social rhythms and obligations of the modern workplace - some company sponsored, others initiated by employees - ostensibly meant to help us form and maintain close relationships with our colleagues. ... Quick Read

Why Good People Can't Get Jobs: Chasing After the 'Purple Squirrel'

From Hotel Development

Wharton management professor Peter Cappelli's most recent book -- Why Good People Can't Get Jobs: The Skills Gap and What Companies Can Do About It -- has inspired a reaction from just about every group with a stake in today's workforce: employers, employees, recruiters, academics and media commentators. Cappelli debunks the oft-repeated argument from employers that applicants don't have the skills needed for today's jobs. Instead, he puts much of the blame on companies themselves -- ... Quick Read

Transmedia Storytelling, Fan Culture and the Future of Marketing

From Hotel Development

The current multi-channel, multi-screen, 'always on' world is giving rise to a new form of storytelling, dubbed 'transmedia,' that unfolds a narrative across multiple media channels, including television, movies, comic books, video games and Twitter feeds. Look at how the worlds of Stars Wars and Indiana Jones have expanded beyond the original movies, says Andrea Phillips, who got hooked on transmedia in 2001 when she encountered a mysterious website railing against sentient robots. ... Quick Read

From Fringe to Mainstream: Companies Integrate CSR Initiatives into Everyday Business

From Hotel Development

In 1970, the economist and Nobel laureate Milton Friedman published an article in The New York Times Magazine titled, 'The Social Responsibility of Business Is to Increase Its Profits.' In the article, he referred to corporate social responsibility (CSR) programs as 'hypocritical window-dressing,' and said that businesspeople inclined toward such programs 'reveal a suicidal impulse.' Even four decades ago, at a time of growing public concern for the environment, his views represented the ... Quick Read

Global Leadership Lessons from Unilever's Kees Kruythoff

From Hotel Development

Kees Kruythoff, president of Unilever's North America cluster, has traveled the world for the multinational consumer goods company. During a recent Wharton Leadership Lecture, he shared the unique lessons he has learned from leaders in each country and discussed the importance of infusing the workplace with passion. ... Quick Read

Short-sighted Frugality? Employers Who Rein in Compensation

From Hotel Development

As economic malaise bleeds into another New Year, employers are making hard-nosed decisions about benefits and compensation. That means for many in the nation's workforce, compensation remains flat, health care premiums are up, the 401(k) match has disappeared and bonuses are smaller or nonexistent. The result is not hard to guess. ... Quick Read

Deloitte Annual Holiday Survey: Down Economy? 'Bah Humbug!'

From Hotel Development

The sluggish economy and rising household expenses are casting a chill over consumer confidence, but not enough to bring back the ghost of recessions past, according to Deloitte's 26th annual survey of holiday spending intentions and trends. ... Quick Read

Unwiring the Enterprise: Are You Ready to Lose Control?

From Hotel Development

Armed with powerful mobile devices, consumers and employees have become the force behind a wireless wave of change. Whether they are seeking discounted prices or looking to coordinate a sales campaign, these mobile end-users are growing impatient with companies that are still trying to control behavior and the sharing of information. Enterprises that fail to learn how to give up some of that control and innovate to meet the evolving needs of their constituents could soon find themselves in ... Quick Read

Social Media in the C-Suite: Listening, Learning and Creating a Strategy from the Top Down

From Hotel Development

Knowledge@Wharton sat down with Lewis, along with Wharton marketing professor Eric Bradlow and Steve Ennen, president and chief intelligence officer of Social Strategy1, to discuss the opportunities and potential pitfalls of implementing a social media strategy. An edited version of the transcript appears below. ... Quick Read

When Your Job Makes You Sick: Employees Find Little Leverage in Today's Workplace

From Hotel Development

With millions of people looking for employment, the workplace these days is an increasingly unhealthy environment for those who still have, and are trying to keep, their jobs. One key reason -- a stagnant economy that reduces the leverage employees typically have when they attempt to negotiate improved working conditions, move up in their organization or find better jobs outside the company. ... Quick Read

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