Current Events Articles
for the luxe minded
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From Adweek
CANNES, France—Conan O'Brien wants advertisers' money but also wants creative freedom with brand integrations on his show, a requirement that benefits both sides, he told Anderson Cooper in a packed house at Cannes Lions here this morning. The talk-show host was in rare form as he and the CNN anchor—"the two whitest people in the south of France," according to O'Brien—used their Time Warner panel to discuss everything from sponsored segments on TBS's Conan show to ... Quick Read |
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From Adweek
In an effort to help brands measure the impact of second-screen ad campaigns, Shazam is introducing a new metric tracking users' engagement with TV spots using the media "tagging" app. It's officially called the "Shazam Engagement Rate" and, according to the company, it "is defined as Shazam tag volume for each spot that airs, divided by the GRP's for each of those airings." In other words, the engagement metric will tell brands not just how many times their ... Quick Read |
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From Adweek
Manly men. Guy's guy. Nowadays, gender roles are more fluid than they've been in recent decades, redefining masculinity. Men are taking on more of the child care and household chores and worrying about finding a work/life balance. Men (the younger ones, that is), are even starting to embrace traditionally women's grooming products and fashions. So the next time you can't find your Spanx, ladies, you might check your boyfriend's underwear drawer. Infographic: Carlos Monteiro ... Quick Read |
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From Adweek
My colleague Tim Nudd recently wondered if Apple, at a crucial time of transition in the company's history, had lost its voice in the new "Our Signature" manifesto commercial. The company speaks clearly and with great confidence, however, in "Making a Difference One App at a Time," a 10-minute film by TBWA\Media Arts Lab that focuses on how third-party iOS apps can profoundly change people's lives. Now, I initially assumed that such aspirational advertising, especially in ... Quick Read |
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From Adweek
Say what you want about Domino's (it's an abomination unto the Lord), but they have one of the better branded Pinterest projects I've seen in a while—Second Hand Logos. Since Domino's recently redesigned their logo, Crispin Porter + Bogusky got to thinking about what happens to a company's old signage, clothing, store materials, etc. So, the agency commissioned 10 artists to make stuff with old Domino's employee shirts, pizza boxes and other company ephemera. Lots of it is for sale, and ... Quick Read |
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From Adweek
A steady stream of new business means more hands needed on deck for iCrossing. The digital agency today is announcing it has hired industry mainstays Christine Bensen, most recently at Moxie Interactive, and Sabine Cummins from Razorfish in newly created roles. Eighteen-year veteran Bensen will lead iCrossing's burgeoning display advertising accounts—which, per the New York shop, have doubled in client spend since 2012—as national svp of media strategy. She's been consulting ... Quick Read |
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From Adweek
CANNES, France—The Philippines, which before this year had won just one Gold Lion and a handful of silvers and bronzes, nabbed the Grand Prix in Mobile here tonight for an inspired campaign by DDB-owned DM9 Jayme Syfu that turned old cell phones into school textbooks. The Philippines lacks the resources to migrate heavy physical textbooks over to tablets and e-readers, as more developed countries are doing. But the country does have plenty of old mobile phones. Over a six-month period, ... Quick Read |
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From Adweek
CANNES, France—Nine years after winning its first Cannes Lion, a gold for Burger King's "Subservient Chicken," The Barbarian Group has secured an even bigger prize: the Grand Prix in the inaugural Innovation Lions contest for a software-development platform it built for creative coders. The platform, Cinder, "provides a powerful, intuitive toolbox for programming graphics, audio, video, networking, image processing and computational geometry," says its website. ... Quick Read |
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From Adweek
CANNES, France—After winning the Promo Grand Prix on Monday, Ogilvy & Mather picked up two more Grand Prix at the Cannes Lions festival here tonight, with its Paris office earning the top prize in Outdoor for its IBM billboards and Amsterdam topping the Media Lions with an innovative campaign celebrating life and love for funeral-insurance company Dela. OUTDOOR GRAND PRIX Ogilvy Paris's outdoor campaign consisted of three billboards that function as a bench, a shelter and a ... Quick Read |
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From Adweek
Here we go again. Less than four years after hiring The Martin Agency as its lead creative shop, the pizza chain is reviewing its creative business again. Martin, an Interpublic Group shop based in Richmond, Va., plans to defend, an agency representative said. Pizza Hut's media spending typically exceeds $200 million annually. The other finalist in the last creative review, which took place in the fall of 2009, was Gotham in New York. At the time, Martin succeeded longtime incumbent BBDO ... Quick Read |
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Adweek: Current News
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