Current Events Articles
for the luxe minded
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From Adweek
French tennis star Jo-Wilfried Tsonga is preparing to play against a robot. Surprisingly, it's not Roger Federer, renowned for his robotically stiff commercial acting and machine-like winning ways (including those 17 Grand Slam singles titles). Today at 11 a.m. ET, at a practice session for the French Open, Tsonga will take on an actual automaton, which will try to hit shots past the world's eighth-ranked player based on tweets supplied by fans as part of a promotion for banking giant BNP ... Quick Read |
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From Adweek
Kmart's "Ship My Pants" ad was a major success, to the tune of 17 million YouTube views and counting. But can Draftfcb turn almost-profanity into a running gag for the retailer? It attempts to do so with this follow-up spot, "Big Gas Savings," which features some big-gas humor indeed. It even features the same family from "Ship My Pants," and once again the kid gets the best line. (In the earlier spot, he blurted out, "I can't wait to ship my pants, ... Quick Read |
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From Adweek
Some days it seems almost anybody can make an enjoyable video promoting a Kickstarter project, but these guys get bonus points for simultaneously giving the venture-capital system a big poke in the eye. "Nikola Tesla Pitching Silicon Valley VCs" is a biting look at what might have happened if one of history's greatest inventors had to rely on today's venture capitalists. It also happens to promote a Kickstarter effort to build a wi-fi hotspot statue of Tesla in Silicon Valley. ... Quick Read |
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From Adweek
With The Great Gatsby in theaters and everyone suddenly falling in love with the glamor of the 1920s, now’s a fitting time to take a look at one of the Machine Age’s legendary machines. What’s more, unlike Model A’s and Victrolas, this one never went out of style. It’s the KitchenAid stand mixer, introduced in the ’20s, made famous in the ’40s and still the king of the countertop. At first glance, these ads from 1946 and today are emblematic of the ... Quick Read |
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From Adweek
Specs Who (l. to r.) Tripp Westbrook, partner, executive creative director; Steve Smith, partner, planning insights; Mark Hall, president, founder; Doug Miller, partner, finance and options What Advertising agency Where Dallas offices Farmers markets have always held snob appeal for urban foodies seeking organic produce. To promote the Dallas Farmers Market, Firehouse puts out a different message: Lower-income shoppers lookin ... Quick Read |
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From Adweek
If you've never throttled-up a dirt bike or a four-wheeler across an open terrain but have ridden a horse, well, they're similarly bumpy-but-fun experiences. So Kawasaki's new partnership with Disney's gallop-happy "Lone Ranger" flick—starring ... Quick Read |
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From Adweek
Dish Network confirmed it is in the midst of a digital agency search which is now down to finalists. The incumbent is Booyah Advertising, of Westminister Colo. A Dish spokesman declined to identify the finalists, which are said to include AKQA, Razorfish and Havas Worldwide. AKQA declined to comment while reps from Razorfish, Havas and Booyah could not be reached. It is not clear if Booyah is participating in the review. Dish is a big online spender, with annual spending of as much as ... Quick Read |
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From Adweek
The Interactive Advertising Bureau’s CEO Randall Rothenberg has had a very public disagreement with Mozilla over the browser’s decision to automatically block ad cookies in recent months. On Tuesday, Rothenberg was sitting for a keynote interview with Terry Kawaja, founder and CEO of Luma Partners, when Kawaja announced he had invited a surprise guest: Harvey Anderson, s ... Quick Read |
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From Adweek
Wieden + Kennedy’s two-year stranglehold on the Grand Effie has ended. Instead, the top prize at the 45th annual Effie Awards tonight went to 72andSunny for its “The Vet and the n00b” campaign for Call of Duty: Modern Warfare 3, an Activision Blizzard game. The effort, which also involved roster shops OMD, SapientNitro and Edelman, featured explosive, high-adrenaline ads starring Sam Worthington and Jonah Hill. In 2011, Wieden collected top honors for its “The Man ... Quick Read |
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From Adweek
One of the better Playboy ads of recent years was last year's "Elevator" spot from DDB Paris and directors The Perlorian Brothers. Here are two more ads done in the same style. The earlier spot sold shower gel for men; these are for Playboy's VIP fragrances for men and women. Playboy is at its best when it's not taking itself too seriously. That's (mostly) true here, plus there's the added bonus of a nice structure that keeps things lively. Credits below. ... Quick Read |
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