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Partners & Spade Helps Brands While Creating Its Own

From Adweek

Specs Who Co-founders and co-creative directors Anthony Sperduti (l.) and Andy Spade What Creative studio Where New York offices When Andy Spade teamed up with Anthony Sperduti, a former colleague at Kirshenbaum Bond & Partners, in 2008, they weren’t just going to market other brands but create their own. For Warby Parker, Partners & Spade ... Quick Read

How Your Depraved Facebook Posts Would Get You Tortured in Other Countries

From Adweek

How often would your Facebook activity get you beaten, tortured or beheaded in the world's most repressive countries? A lot more often than you'd think. Amnesty International of New Zealand and agency Colenso BBDO of Auckland created an app called "Trial by Timeline" that analyzes your Facebook posts and lets you know how you might be brutalized in countries that persecute people based on everything from sexual orientation and religion to drinking and writing for the media. (I was ... Quick Read

Hearst Launches Digital Cross-Country Sales Division

From Adweek

In the magazine business, buying and selling ads across international editions has always presented its challenges. Most ad buying is done locally, and magazines often aren't set up to execute cross-title buys. Then there's the difficulty of coordinating across time zones. It’s enough of a hassle, in fact, that most advertisers don’t even attempt cross-country buys. Yet demand for such deals is on the rise as brands try to reach consumers globally while cutting their expenses. ... Quick Read

Partners & Spade Not Only Helps Brands But Also Creates Its Own

From Adweek

Mattress Ads Wake Up to Human Sexuality

From Adweek

The fact is largely forgotten, but first lady Eleanor Roosevelt used to host a weekly radio show sponsored by the Simmons mattress company—a cultural footnote immortalized by Cole Porter in one of the last stanzas of “Anything Goes”: “So Missus R. with all her trimmin’s, can broadcast a bed from Simmons ’cause Franklin knows, anything goes.” Porter’s line was also a sly reference to the fact that while Mrs. Roosevelt might have slept in her ... Quick Read

Mayo Draftfcb Wins Project Isaac Gravity Award

From Adweek

Lima, Peru-based ad agency Mayo Draftfcb won Adweek's first Project Isaac Gravity award Wednesday night for creating a billboard that harvests humidity from the surrounding air and converts it into safe, clean drinking water. The billboard, created to promote the National University of Engineering and Technology to prospective students, helped to increase applications by 38 percent while generating around 100 liters of drinkable water a day—a valuable commodity in Lima, where there is ... Quick Read

'A Category That's Inventing the Future'

From Adweek

Six Questions with Clio Content and Contact Chair Rob Schwartz ... Quick Read

Spark Wins Ace Hardware's Media Duties

From Adweek

Ace Hardware has selected Starcom MediaVest Group's Spark agency to handle media planning and buying following a review, Adweek has learned. The assignment includes both traditional and digital work. The incumbent, independent media shop Horizon, won the account more than 10 years ago, and defended the business in the review. Other participants in the review were identified as WPP's MEC and IPG's Initiative. Ace Hardware spent $44 million across U.S. media in 2012, according to Nielsen ... Quick Read

'Branded Content is Bespoke, Something a Brand Can Own'

From Adweek

Six Clio Questions with Branded Entertainment and Content Juror Doug Scott ... Quick Read

'Digital Is an Umbrella Term for So Many Disciplines'

From Adweek

Six Clio questions with digital juror Preethi Mariappan ... Quick Read

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Luxury Guide

Partners & Spade Helps Brands While Creating Its Own

How Your Depraved Facebook Posts Would Get You Tortured in Other Countries

Hearst Launches Digital Cross-Country Sales Division

Partners & Spade Not Only Helps Brands But Also Creates Its Own

Mattress Ads Wake Up to Human Sexuality

Mayo Draftfcb Wins Project Isaac Gravity Award

'A Category That's Inventing the Future'

Spark Wins Ace Hardware's Media Duties

'Branded Content is Bespoke, Something a Brand Can Own'

'Digital Is an Umbrella Term for So Many Disciplines'

THINGS WE LIKE

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