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A Fresh New Look For San Francisco's Visitor Center

Posted: Jul. 16th, 2013  |  By Michael Pearse

A visitor center is meant to be a welcoming treasure trove of information to guide travelers to the best spots in town, and while San Francisco's center was barely passable in that regard, a full fledged makeover is turning the center into a lively hub with a sleek new look, greater access to guides and significantly easier to obtain information.

While many destination marketing organizations are having to make do with less in a post-recession world of tighter budgets and eroding public funds, San Francisco Travel recently found itself with an influx of cash.

It invested nearly $1 million in completely revamping the city’s visitor information center.

Four years ago, we made a significant shift in our funding model,” said Matt Stiker, San Francisco Travel’s executive vice president and chief marketing officer.

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