Gaming cities in Nevada already have a huge interest in pursuing non-gaming and family-centered activities, which has helped their respective tourism industries flourish; however, until now, Atlantic City has focused most of its attention on gaming. With growing reasons to visit the gaming capital of America’s east coast, more families and non-gambling individuals will be able to partake in the energetic atmosphere of Atlantic City.
More money than ever is being spent on nongaming experiences in Atlantic City as the city’s troubled casino industry struggles to survive the pressures of competition from all directions.
That’s good news, but it brings us to an as-yet unanswered question. Can Atlantic City’s image make-over come fast enough to make a difference as surrounding states launch or expand gaming options?
The issue continues getting attention from industry watchers that include companies with a strong presence in the Las Vegas area. Geographic diversity and the cross marketing it makes possible are crucial in today’s business environment.