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Caesars Entertainment's Upcoming Non-Gaming Venue

Posted: Oct. 10th, 2012  |  By Michael Pearse
Construction on the strip
Suzette Parmley

Las Vegas might be the gambling capital of the United States, but they are also doing everything in their power to lure in non-gaming visitors. Case in point: Caesars Entertainment is developing a full entertainment venue that's not focused on gaming. 

In this town, where "wow" is a prerequisite for anything new, Caesars Entertainment Inc., the company behind the $550 million Linq retail/dining/entertainment venue being built at the heart of the Strip, boasts that it will be the next must-see attraction, luring gamblers and non-gamblers alike.

Caesars Entertainment, of course, also owns Bally's, Showboat, Harrah's Resort and Caesars in Atlantic City, as well as Harrah's Philadelphia Casino and Racetrack in Chester.

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