If you were one of the people lucky enough to be in New Orleans on Friday, October 19, for the Christian Louboutin signing event that took place in Saks 5th Avenue, then you must understand just how rare of a gathering it was. With only around 20 signings per year in the United States, getting Louboutin to sign a pair of his shoes for you is pretty momentous, especially for the die-hard fashionistas out there.
What will people do for a signed shoe by Christian Louboutin, the high-end Parisian designer whose footwear customers include Angelina Jolie, Oprah Winfrey, the Olsen twins and Danielle Steel? In New Orleans, Jessica Alvendia headed the line at Saks 5th Avenue -- and she arrived at 9 a.m. Friday for a 3 p.m. appearance by the designer.
A few steps behind her a husband from Charleston, S.C., explained that he had driven 12 hours straight, purchased an $835 pair of shoes, and had hoped to surprise his wife. (He answered his cell phone and spoiled the surprise).
The staff at Saks was pretty excited, too: Louboutin only does about 20 signings a year in the United States.