Counterfeit Goods in Milan Shifting from Luxury to Necessary

Posted: Oct. 25th, 2012  |  By Michael Pearse

You know an area is going through a rough economic patch when the counterfeit products that are selling well go from Louis Vuitton and fashion to Colgate and pencils. Milan is seeing a drop in the purchasing of knockoff luxury brands and a consistent rise in everyday products like shampoo, toothpaste and spaghetti noodles.

Counterfeiters of the kind who normally concentrate on ripping off luxury labels are diversifying into cheaper daily items like soaps and shampoos to lure Italian consumers cutting back on everything amid the recession, a study on Monday said.

Trademark counterfeiting generated 6.9 billion euros ($9 billion) in sales in Italy in 2010, with clothing, accessories and software as best-sellers, Rome-based think-tank Censis said.

"The impact of counterfeiting on the economy is huge," Censis said in a statement, adding that it cost 1.7 billion euros in missed tax revenues for Italy's depleted state coffers.


Although volumes may be falling, cheaper counterfeit products are gaining traction from demand for lower-priced goods, Censis said.

You might like : Best Shopping in Milan

Best Things To Do >

In a city that offers a wide array of things to see and do, deciding where to start can sometimes prove to be a challenge. View All Things To Do in Milan >

The Best Restaurants >

Here, you will find only the finest restaurants, each which has been carefully selected based on its cuisine, ambiance, location, chef, awards and reviews. View All Milan Restaurants >

The Best Nightlife >

From multi-level dance clubs and celebrity hotspots to popular watering holes and jazz clubs, experience the local nightlife scene at its finest with our list of top recommendations. View All Milan Nightlife >

The Best Art & Culture >

Before your next luxury trip to the city, be sure to check out some of our favorite local landmarks, cultural attractions, and diverse blend of museums and art galleries. View All Milan Culture >

Best Designer Shops >

From the best shopping districts, department stores, and local boutiques, you're sure to find the shopping destination that best suits your needs. View All Milan Shops > Luxury NEWS >