Ebay, indisputably the worlds largest virtual marketplace, is breaking free of the virtual world and taking to New York's streets starting this July with the advent of the new Ebay “shoppable windows” that will allow passersby to casually browse Ebay and purchase goods. Of course, with smart-phones being, well, everywhere, the prospects for this almost-innovative attempt are pretty low. At least it cuts delivery times dramatically.
EBay Inc is launching virtual stores called "shoppable windows" this month that the e-commerce company hopes will help retailers generate more sales from their existing physical store networks.
The first four of these screens will open from June 8 through July 7 in busy parts of New York City, such as the lower east side and Soho. They will sell 30 items from Kate Spade Saturday, a new fashion brand launched this year by apparel retailer Fifth & Pacific Companies Inc.
EBay set up a window display in New York City in late 2011, but those storefronts did not let shoppers order products on the screen.
The new screens measure about 9 feet across and 2 feet (0.6 meter) high and will appear on the front windows of closed stores. Shoppers will be able to touch the screens to order and have products delivered to them within an hour via courier. Payment will be accepted by the couriers through PayPal Here, a mobile payment service developed by eBay.