It's ESSENCE season in New Orleans, and once again Ford will be the only automotive brand coming. That doesn't mean ESSENCE wont be jam packed with cultural festivities, and far from feeling lonely, Ford is proud to be the industry leader in cancer awareness, community outreach, and upholding American traditions.
Ford will take part in the 2013 ESSENCE Festival for the fifth consecutive year as the exclusive automotive brand. The festival -- in its 19th year -- is a cultural celebration featuring a mix of bold names, exciting newcomers and cherished ESSENCE Festival favorites.
"The ESSENCE Festival occupies a special place in the hearts of African Americans and particularly African American women," said Shawn Thompson, manager, Ford multicultural marketing. "This relationship continues to allow Ford to go further as a company when it comes to not only our products but also our communities.