Rather than hunt down the top available chefs and court the addition to the staff, the Four Seasons luxury hotel in Los Angeles held a reality TV show contest and the chef they ended up with, Mette Williams, couldn't be any better for the position.
On the surface, it sounds like the silliest kind of publicity stunt: choosing the new chef for a big-time hotel’s flagship restaurant by staging a reality TV contest. But this is Los Angeles. And this decades-old hotel on the edge of Beverly Hills is a leader in the entertainment industry (some 80 percent of all press junkets anywhere are held in the hotel, according to the publicist). And Four Seasons is a brand that’s determined to shed its traditional, straitlaced image. So that’s exactly what happened.
And it seems to have worked.