Los Angeles Cuisine Goes Gangnam Style

Posted: Jun. 3rd, 2013  |  By Michael Pearse

Psy fans, look out and head to Los Angeles to dine LA Gangnam Style. The K-Pop artist is endorsing his favorite Korean fast food chain, Bibigo, with only three US locations. All three are centered in Los Angeles' Westwood, Century City, and Psy's personal favorite location, the Beverly Hills.

What is it about Psy? The K-Pop sensation and ambassador of all things Gangnam Style is approaching 400 million YouTube views with his latest thrust-worthy hit, Gentleman, while adding serious won to his bank account with endorsements, including one with Los Angeles restaurant connections.

The 35-year-old singer and invisible horsey rider earned an estimated $4.6 million from endorsement deals last year with brands like Samsung, LG Uplus, the Korean Cosmetics line Somang and the Wonderful Pistachios brand made famous in the 2013 Super Bowl commercial (even the ad is pushing a million YouTube views).

Read More on forbes.com

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Eric Rosen
Eric Rosen lives in Los Angeles and writes about food, wine, travel and adventure... usually in some combination of the four. He regularly contributes to Los Angeles...

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