If you didn't know, Louis Vuitton doesn't only make luxurious handbags and accessories, they also dabble in the hotel business. The company will be opening a luxurious 5-star hotel in Paris, which, if they company adheres to its standards, should quickly become one of the best hotels in the entire city. Plus, there's nothing like saying you stayed in a Louis Vuitton hotel, right?
Luxury-goods giant LVMH Moët Hennessy Louis Vuitton has a plan to mix class and mass tourism in the heart of Paris.
Eight years after concerns about fire safety forced LVMH to close its department store La Samaritaine, the retailer is set to break ground on a €460 million ($598.4 million) redevelopment of the iconic property.
Plans for the 860,000-square-foot complex, which haven't yet been announced, illustrate how retailers are redrafting their strategies to accommodate a major increase in tourists from emerging markets.
The building will mix different segments of consumers in an unprecedented way in Paris. La Samaritaine is set to house LVMH's first five-star Cheval Blanc hotel in the capital.