As McDonald's apparently doesn't promote the image that the Galleria Vittorio Emanuele II in Milan is looking for, they have been forced to shut down its restaurant there. The mall is replacing the McDonald's with a Prada, but McDonald's is looking to sue the City of Milan for profits lost.
Milan's Galleria Vittorio Emanuele II, with its glittering Gucci and Louis Vuitton stores, has long attracted tourists eager to marvel at the posh heart of the world's fashion capital.
For two decades, the historic, marble-floored, glass-vaulted arcade that takes tourists from the Duomo to La Scala has also been the location for a branch of the US chain McDonald's.
The restaurant was a popular meeting point, reliably serving up its "two all-beef patties, special sauce, lettuce, cheese, pickles, onions – all on a sesame seed bun," as the famed Big Mac jingle goes.