Milan's Slipping Dominance of Fashion

Posted: May. 3rd, 2013  |  By Michael Pearse

Milan and London are in a constant battle with each other for the number two spot in Europe's fashion scene, but it's starting to look like the Italian city is slipping in its prospects and will likely fall in at a fairly permanent third place. While third is nothing to scoff at, Milan should have had the wherewithal to keep at second, but political and economic issues have plagued the area so much that even the city's fashion world took a hard hit.

The global fashion markets shift quickly and although Paris remains the undisputed centre, the two other major European cities on the agenda seem to be in a constant power struggle.

In a move to be seen as another boost for London, the British label Burberry just announced that it will move its menswear shows from Milan back to London.

Since the re-energisation of the young designer scene in London, and the British Fashion Council's appeal to British brands to show back home, many brands have listened.


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