The next big thing in travel retail won't be innovative luxury designs or handy in-flight tools like neck pillows – no, according to Monica Masina, founder of Moliabal, it will be luxury hair accessories and with her products now available and selling hotly in Venice, Treviso, Tel Aviv and soon to be Milan, who's to argue?
Luxury hair accessories could be the next big thing in travel retail. That’s the belief of Monica Masini, Founder and Designer of Italian brand Moliabal (the name combines the first two letters of Monica, plus those of three of her friends, Licia, Abele and Alberto).
Masini, whose family has a background in perfumery distribution, created the company after spotting a gap in the market for high-end, chic hair accessories. “I asked myself: what is missing in the field?” she told The Moodie Report. “The market already had plenty of fragrances, make-up and toiletries. But hardly anyone was offering hair accessories. I had good contacts, and plenty of knowledge. So two years ago I set up Moliabal Milano.”