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New Biltmore Miami Campaign Focuses on Gay Marriage

Posted: May. 15th, 2013  |  By Michael Pearse

A luxury hotel in Miami, The Biltmore, is joining Target and Amazon by introducing gay couples into their advertisements. The Biltmore's ad campaign, though, seems a lot more like unsubtle activism than previous "gay-friendly" campaigns. 

The Biltmore in Coral Gables, Florida, is one of America’s most historic hotels. But the 87-year-old venue isn’t old-fashioned when it comes to welcoming gay and lesbian guests:  On Sunday, it launched “Love is Love,” an ad campaign encouraging same-sex couples to tie the knot at the grand accommodation.

Even though same-sex marriage isn’t recognized in Florida, destinations like South Beach and Key West have long been attractive to LGBT travelers–and the Biltmore is hoping to do the same for Coral Gables. It even launched the “Love is Love” campaign during a brunch for the Miami Gay & Lesbian Film Festival.

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