 Greater Philadelphia Tourism In a bid to improve business opportunities and dramatically increase international tourism, the Philadelphia Convention & Visitors Bureau has launched a massive marketing campaign aimed at painting the city as a place of renaissance, education and democracy in order to capitalize on the estimated 23% growth in international tourism expected in the U.S. by 2016.
In a major effort aimed at strengthening Philadelphia’s positioning for global business attraction, the Philadelphia Convention & Visitors Bureau (PHLCVB), the official tourism promotion agency for the City of Philadelphia, has undertaken a marketing initiative designed to promote a consistent message about Philadelphia as a modern renaissance city, with open-source assets built around six stories that define the destination.
Earlier this year, the PHLCVB engaged more than 200 diverse individuals over the course of six months in a series of focus groups, work sessions and one-on-one interviews to determine the City’s global message.
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