Real Estate Ads Attempt to Exploit Superstorm Sandy

Posted: Dec. 11th, 2012  |  By Michael Pearse
Maria Perez

A recent round advertisements directed towards New York residents urges Sandy victims to make their way to greener pastures namely Kingman, Arizona - in a move that begs the question of how much is too much. With victims still picking up the pieces even months after the disaster, is this marketing an appropriate suggestion or simple exploitation?

Done with superstorms, snow and shivers? The sunbelt town of Kingman, Ariz. wants you.

A few days after Hurricane Sandy hit, Kingman real estate broker Steve Wagner had a brain "storm." Why not tantalize New Yorkers with a place where the sun shines 330 days a year and hurricanes, like skyscrapers, are unknown?

"You can even spend Christmas Eve playing golf here," Wagner said.

To up his sales pitch, Wagner, a member of Kingman Economic Development and Marketing Commission, placed classified ads in more than 100 publications in New York, including The Bronx Free Press and the Brooklyn Paper.

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Carolyn Hsu
Carolyn Hsu is the New York Correspondent for JustLuxe and has been beauty, fashion, and travel editor at The Daily Obsession and a freelance writer...

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