San Francisco Art Fair Breaks Free of Tradition

Posted: May. 30th, 2013  |  By Michael Pearse

Letting loose and opening the doors for a little bit of artistic expression for their art fair, San Francisco is throwing out the traditional format and hosting a promising new exhibition out of the Phoenix Hotel. Dubbed ArtPadSF, the three day event promises to be one of the most exciting and unique experiences of the year.

ArtPadSF takes the traditional white tent art fair format and turns it on his head, and we are ever so grateful. (Who ever decided an art fair should look like a career fair anyway?)

The San Fran fair, the most badass of the art fairs in our humble opinion, is held at the ever-swanky Phoenix hotel, a revamped 1960s motor lodge. Each room is taken over by a different gallery, creating an atmosphere that, like a hotel, is at once intimate and risqué.

The weekend-long fair, co-founded by Maria Jenson and Chip Conley, features a laundry list of installations, talks and performances that speak to the Bay Area contemporary art scene. The festivities may even outshine last year's goosebump-inducing displays.


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