Sorry Apple, Culture Comes First

Posted: Jul. 3rd, 2013  |  By Michael Pearse

Apple will be launching a new sort of innovation in San Francisco, though not by choice this time. Construction of a new Apple store met a hitch when it was revealed that the building would demolish a historic fountain near and dear to San Francisco residents, but a compromise was reached that leaves minimalist Apple to deal with incorporating the impressive fountain into its new store.

San Francisco planners want to keep a beloved city fountain in Union Square after plans submitted last month by Apple for a new store there showed no space for it.

Planners released an initial review of Apple's design proposal Thursday, calling for the Cupertino-based company to better integrate the historical and architectural style of the square into its plans for the store and to keep the fountain at its current spot or find another spot for it in the city, the San Francisco Chronicle reported.


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