 Joshua White The Los Angeles area has always been known for the Hollywood lifestyle and its methods of advertising, particularly the plethora of billboards. Well, The Los Angeles Art show will be taking advantage of that fame. They will have en exhibit titled Letters from Los Angeles which will show the things Los Angeles has been recognized for.
The Los Angeles Art Show opens Wednesday at the L.A. Convention Center.
“Letters from Los Angeles” is one exhibit on display.
Curator Jack Rutberg explains that while people may recognize other cities through architecture or monuments, signs and billboards often evoke L.A. around the world.
“We, Los Angeles, Southern California, is identified internationally by typography and what I mean by that is Twentieth Century Fox, MGM, the Hollywood sign," Rutberg says. "It has infused the way we see our own city, too, so consequently artists - even unknowingly - have had a comfort with employing letters and numerals within works of art."
“Letters from Los Angeles” showcases text-driven works by L.A. artists. Ed Ruscha popularized this style in the 1960's and some of his paintings will be on display.
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