Uomo Unveiled in Milan

Posted: Nov. 27th, 2012  |  By Michael Pearse
Zegna Uomo unveiling
The Moodie Report

Ermenegildo Zegna, the self-proclaimed “top end of men's luxury worldwide” menswear brand, has unveiled its latest creation in Milan: Uomo, a luxury fragrance that stands as a significant departure from business as usual. The expansion into the fragrance industry marks a new course for the company, one that seeks to combine reliability with the pinnacle of luxury.

 Uomo, the new masculine fragrance from luxury Italian menswear brand Ermenegildo Zegna, unveiled earlier this week in Milan, marks a significant step on a path that will lead to bigger things within the men’s f&c arena, for both Zegna and its licensee Aramis and Designer Fragrances.

At the launch event, Zegna CEO Gildo Zegna underlined the house’s focus on, and commitment to, the men’s market. He also promised that all subsequent expansion into new product categories would respect the quality, consistency and exclusivity of the company to date.

“Zegna is the number one in the top end of men’s luxury worldwide,” he declared.

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