When "Five-Star" Service is No Longer Enough

Hotels: In an industry where five-star distinctions are frequently thrown about, luxury hoteliers find themselves in an increasingly competitive climate, where a combination of truly innovative amenities, stylish design, pacesetting destinations and inventive service are all challenging traditional notions of luxury.

Once viewed simply as accommodations, resorts and hotels now must offer guests a lifestyle experience that one could not easily replicate at home. Striving to uphold high levels of satisfaction with guests, these premier hoteliers are instilling innovative features to continually surprise and please the most selective travelers.

Anticipatory service has become a must for many, laying the groundwork for guests to marvel in the realization of their every whim, even those they didn't know they had. Hoteliers in the know deliver unfiltered creativity with Directors of Romance, Directors of Magic Moments, and lifestyle assistants -- you name it, someone is doing it.

Modern trends reveal that discerning travelers continue to seek cutting-edge destinations and personalized experiences without forsaking the comfort and conveniences of home. Industry leaders recognize that in today's world, a truly luxurious experience requires not only delivery of intuitive service, or stylish design, but a combination of these centered around settings which inspire each of its guests to reconnect with one?s self and each other.

As competition continues to grow in the industry, maintaining top-of-mind status among guests requires that hoteliers faithfully pursue the creation of memorable experiences, delivered innovatively and intuitively, in whatever destination their travels may take them. In addition, some hoteliers are utilizing unique guest loyalty programs such as Kor's recently launched Exchange Program, which allows owners at any participating Viceroy or Tides properties an opportunity to enjoy Kor's winning formula at any of its hotels and resorts around the world -- Viceroy Anguilla in the British West Indies to Viceroy Mayakoba in the Riviera Maya of Mexico -- by allowing owners to exchange a portion of their annual use entitlement for time in-residence at other Viceroy and Tides destinations.

Tripp DuBois
Vice President, Sales and Marketing
The Kor Group
Justluxe.com Contributor
www.korhotelgroup.com