Virgin Atlantic is hoping to offer a better range of options for flyers travelling direct between London and other UK regions. The new routes will spread out flight times and allow for more morning arrivals, which is usually better-suited for business travelers. Virgin Atlantic Chief Executive Steve Ridgway said, “Throughout our history, Virgin Atlantic has successfully fought British Airways all over the world and has offered passengers a compelling alternative through our renowned product and service. We will look to replicate that in our short-haul program and challenge the current BA monopoly on these routes, which is causing serious consumer harm.”
The crafts will be provided by Aer Lingus and rebranded to mold to the bespoke standard of Virgin Atlantic. Virgin Atlantic has consistently driven the prices of British Airway’s fares down, and will be directly competing with the airline by offering consumers these additional travel options. Domestic operation between Heathrow and Manchester will begin March 31, 2013. Tickets go on sale Wednesday, December 19, 2012 and will begin at ?99 ($159).
Sara graduated from the University of Mary Washington in Fredericksburg, Virginia with a degree in creative writing. As a military child she spent her childhood living and travelling overseas which shaped her passion for travel, language, food, and intercultural exchange. She has recently joined the JustLuxe editorial team....(Read More)