London Shopping: There is an immediate sense of something more informed, of something executed with a little more Úlan, as you step through the doors of Hostem, a new men's establishment in the heart of London's East End. This enclave on Shoreditch's Redchurch Street, is quietly assured and unique to the last.
Low on high theatrics and high on the almost antique ideal that service should be attentive and intelligent, it is devoid of shock-and-awe pop-ups and "concepts" and is instead focused on catering to a considered, fashion-literate gentleman who demands a sense of depth and variety in his retail experience.
Executed with flair and wit by interior design duo JAMESPLUMB, Hostem showcases their mastery of restored materials, from the church pew that doubles as a front desk to the floorboards and hand-painted hessian walls. Three individual rooms, devoted to luxe streetwear, avant garde design and an ever evolving space for visiting designers will, respectively, showcase a world of talent from this menswear hub.