Price to fill up your tank? $85. Price of a hotel room on Sunset Boulevard? $112. The chance to get to see Bon Jovi at Paramount Studios, sexy leather pants and all? Priceless. We’re all familiar with the MasterCard priceless commercials deeming some of life’s most expensive experiences as invaluable, and MasterCard is attempting to do just that, through its Priceless platform experiences. Last weekend, in order to celebrate the launch of the Los Angeles MasterCard Priceless Platform, rocker Bon Jovi graced the stage at Paramount Studios, embracing the rain and a crowd of adoring, poncho-wearing Los Angelos.
LA became the fourth city in the United States to introduce the Priceless Cities platform, partnering with the Los Angeles Dodgers, Northern Trust Open, Ludo Lefebvre, The GRAMMYs, Saks Fifth Avenue, and several others. Priceless Los Angeles joined New York, Miami, and Chicago, programs which create one-of-a-kind experiences built around dining, sports, shopping, art, entertainment and travel. So, if you’re a MasterCard Priceless member, live in New York and love to eat, Priceless New York features such offerings as three-course dinners for two with wine pairings or dinner and a show for two.
However new to the game, Priceless Los Angeles is not to be beat. MasterCard teamed up with the Los Angeles Dodgers to offer members and baseball lovers alike a series of unforgettable opportunities, including a chance to meet Dodger legend Tommy Lasorada over lunch at Dodger Stadium, a dinner date with Jerry West in Beverly Hills, an evening with the Dodgers ’81 World Series Infield, VIP access to the 2013 GRAMMY Awards with red carpet and pre/post party experiences, and much more. Members will have access to the most premiere, sought-after events in the city as well as receive exclusive invitations and enjoy international offers. Through its program, MasterCard hopes to encourage its members to enjoy their city, and all that it offers, in a new, exciting way.