Photo Courtesy of Coachella
Even if an all day concert in the desert’s sweltering heat isn’t your idea of a good time, Coachella’s presence in Southern California and media culture cannot be denied. The fun energy continues to attract more brands and fans, eager to partake in Coachella’s bohemia-meets-tech festival. To celebrate the first weekend's start, Bollare
PR invited media and industry influencers to the Coachella Kick-Off party and beauty bar in Los Angeles. Transforming the sunny lobby of their swanky Melrose office into a hip soiree, the party was complete with a DJ and a cold-pressed juice bar by BluePrint Juice Cleanse. Partygoers were outfitted with hip, luxury products ideal for a weekend at Coachella…or anytime.