Last week Italian jewelry label Iosselliani
opened its first flagship store in the US, coinciding with New York Fashion Week. The artistic space, located in the NoMad neighborhood on West 29th St, is the fourth standalone boutique for Iosselliani design duo Paolo Giacomelli and Roberta Paolucci. The jewelry brand opened its first store in Rome during 2005, followed by Tokyo in 2008 and a third store in Osaka that opened in November, 2012 –all with great success.

“For us, it is important to step outside of the commercial sphere, to offer new experiences to both locals and visitors,” Giacomelli and Paolucci said. “W. 29th St offers an interesting destination shopping experience for any fashion enthusiast.” Giacomelli started his career designing pieces for the runway. Paolo’s work appeared alongside the fashions of Antonio Marras, Alessandero dell’Aqua, Kenzo, Missoni, Romeo Gigli and Fiorccui. After Giacomelli and Paolucci unified their artistic vision, the brand has consistently turned out two collections per year: Autumn/Winter and Spring/Summer.

With the exception of a life-sized King Kong statue that serves as the boutique’s central fixture, the store’s minimalist decor and neutral palette is designed to show off the label’s trademark statement pieces and colorful contemporary jewelry. In addition to seasonal designs, the New York flagship will also offer a newly launched classics collection, Puro Iosselliani. The delicate line is inspired by traditional Italian jewelry and is crafted with precious metals and stones.