When Efrat Roman, CureDiva Co-Founder, was diagnosed with breast cancer and couldn’t find a community online for her new lifestyle as a breast cancer patient, she realized missing the element and wanted to fill it. With this in mind, CureDiva was formed as the first and most extensive online breast cancer solutions store helping women facing breast cancer to better their lives in style. The community and shopping site caters to all women’s lifestyle needs at their various stages of cancer.
It also offers a personal, comprehensive and tailored social shopping experience for women along with their families and friends who support them. CureDiva features a cutting-edge social e-commerce platform, easy to use navigation of product reviews, a robust search engine, recommended items and tips for each phase, forum discussions, blogs and ‘do’s and don’t’s lists’ for recently diagnosed women.