NY Daily News
Considering itself the luxury car brand (something that many people would agree with), Rolls-Royce does business a little different than most auto manufacturers. Their Bangkok showroom, set to open in late 2012, will not be located near other auto lots; they will sell their luxury vehicles nearby other luxurious brands like Louis Vuitton.
The iconic Rolls-Royce brand will open a new ‘boutique’ in the heart of Bangkok, Thailand.
This is the first time the British luxury carmaker is reaching out directly to its customers at an upmarket luxury mall in Asia.
“We’re the world’s ultimate luxury brand, so we should appear alongside other luxury brands,” Rolls-Royce Motors Cars CEO Müller-Ötvös told the Financial Times earlier this month. “In Seoul, for example, our dealer is located alongside Louis Vuitton and Prada, not on the typical car-dealer mile.”
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