Running from October 26th to the 28th, the city of Rome is hosting the “Affordable Art Fair” meant for those looking for a gallery with a contemporary theme complete with vivid neon and very modern imagery. Its first day was an astounding success and featured many famous works and artists including Shepard Fairey.

Italy’s capital, heaving with marble and masterpieces, may not want for art. But Rome’s first “Affordable Art Fair” tapped into a hunger for fresh, contemporary works as it opened with a splash of neon on Friday.

Crowds packed the event on its opening night to browse works from over 50 galleries, all of them by living artists and for sale at prices between €100 and €5,000 ($130-$6,500).

“The organizers thought that this being Rome, the people would arrive a bit late. Instead, half an hour before opening time there was already a queue around the block,” said Milanese photographer Ruggero Rosfer, 43, who was selling works priced at between €2,600 and €4,000. “That’s how huge the interest is.”

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