The ironically named NEW hotel is a renovated hotel in Athens which has made use of much of the old furniture to recycle and reuse in much of the hotel’s modern artwork. The intent was to create a pleasant and original environment while sticking to Greek and Mediterranean influence to make the hotel feel authentic in its area.

NEW Hotel was never going to be just another boutique hotel. For one: it’s owned by Dakis Joannou – widely considered to be one of Greece’s leading collectors of European contemporary art – and secondly: he persuaded the brilliant Brazilian brothers Fernando and Humberto Campana to weave their design magic on a hotel interior for the first time. In fact, staying at NEW could feel akin to sleeping in a museum or art gallery.

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