The Rope is a new addition to the Van Gogh Mile in Amsterdam that will appetizer art enthusiasts until the Van Gogh Museum reopens this upcoming spring. The Rope is an interactive tour utilizing a phone application downloaded locally and creates an immersive experience for Museum Goers.

AMSTERDAM—Consolation for disappointed art lovers who arrive in this city and realize that the Van Gogh Museum is closed for renovation: Follow the red braided rope.

It’s affixed to the corner of the old museum building, leading away from the construction site and stretches to Museumplein, Amsterdam’s great museum square.

The red rope is part of Amsterdam’s most public Van Gogh installation, the Van Gogh Mile. In place until the Van Gogh Museum reopens in spring 2013, it connects the Van Gogh museum with the site of the temporary Van Gogh exhibition, the Hermitage museum, 2.2 kilometers across the historic center of Amsterdam.

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