Sydney Morning Herald
With a survey that may well change the face of music polling, Brisbane resident and professional marketer Nick Drew may have beaten Triple J to the punch by releasing a prediction based on a study of more than 20,000 submissions and heavy statistical analysis. The move is likely to steal some of Triple J's thunder and make the company rethink its viral marketing scheme.
Triple J goes into lockdown this week, as voting for the 2012 edition of the station's enormously popular music poll The Hottest 100 closes and listeners begin the long wait to find out which song takes out top spot on the now traditional Australia Day countdown. But the station's engagement with social media during this year's voting process may have inadvertently torpedoed the anticipation.
The brainchild of Brisbane resident and online marketer Nick Drewe, The Warmest 100 has used statistics gleaned from votes posted to Facebook, Twitter and other social media hubs to build what Drewe thinks is an accurate prediction of the final countdown.
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