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Rio De Janeiro Travel Guide

Barcodes on Rio's sidewalks

Posted: Feb. 4th, 2013  |  By Michael Pearse
QR Code

QR codes seem to be looking like they are going to be the newest method of dissemination advertising information. Since almost everyone now has a smartphone of some sort, they can download the app, point, snap and now be redirected to the advertised site. Rio de Janeiro is capitalizing on this idea and is placing QR codes on their mosaic side walk art.

Rio De Janeiro - QR codes can now be spotted just about anywhere. Rio de Janeiro has taken this technology and incorporated it into its traditional mosaic sidewalks, thus making a tourist attraction that not only looks nice, but puts information at vistors' fingertips.

Now that smartphones can be used to read the new breed of bar codes, known as quick response or QR codes, people can now scan products with their device of choice before taking the purchase plunge.

In Rio de Janeiro, Brazil, as reports the Washington Post, modern day technology is mixing with tradition in order to give tourists quicker information about the city. This has been done by embedding the QR codes into the already existing mosaic sidewalks which happen to be a staple there.


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