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Tokyo Travel Guide

Tokyo Fashion Guide

Posted: Feb. 4th, 2013  |  By Michael Pearse

Tokyo’s vibrant fashions are as much of a feature of the city as its Michelin-starred restaurants. It’s almost impossible to keep up with the fast-changing trends but another word for impossible could also be exciting, if you’re into trends and style that is. Get to know each fashion trend and see which one you like the most.

The outlandish and vibrant fashionistas of Tokyo move forward at such a pace that it's almost impossible to document them without instantly falling out of date. However, there are a number of groups – tribes, or "kei" in Japanese – that have managed to evolve while staying relatively true to their origins. Members of these tribes can number into the hundreds of thousands, though more commonly they reach a few thousand youngsters before disappearing entirely.

Many kei can be traced back to the Harajuku district, at the centre of which is Takeshita Dori, a street that is to Tokyo what Carnaby Street was once to London (only with added dayglo cuteness), and this should be the first destination for any determined follower of fashion
Here are a selection of the tribes that you would have a hard time missing on any trip to the Japanese capital.


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