Personalized chocolate, a novel idea that's been gaining traction in outlets around the world has taken root in Taipei in the form of ChocoForAll, a small internet based company that really puts the “personalize” in personalized chocolate. Allowing visitors to customize their chocolates down to the ingredients, not just the form, the new outlet has been a hit at home and potentially abroad.

You would have thought that Taiwanese would already be spoilt for choice in shopping for chocolate. Many of the big international brands are prominently represented here, from run-of-the-mill Cadbury chocolate bars, through slightly more sophisticated brands such as Lindt, then onward and upward through premium brands such as Godiva and Royce, up to handcrafted super premium chocolates such as Jean-Paul Hevin. The price range and selection is huge, but one thing is pretty much constant: you choose from chocolates that have been designed and created by others.

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