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Bridal Bizarre over the word 'white'

Posted: Mar. 6th, 2013  |  By Michael Pearse
White of Dublin

The official color of marriage can be linked to white of course. The bride's dress along with most of the flowers is usually opted to be white as it has become the most traditional color. With that being said White of Dublin is suing White Dress co as they offer similar items for similar occasions and the word white might cause a bit of confusion.  

What color comes to mind when you think about a wedding?

White, of course.

So perhaps it’s not surprising that a federal-court brouhaha over the word white involves two bridal stores.

White of Dublin is suing the yet-to-open White Dress Co., also in Dublin, for using the word white in its name.

“The opening of the store, offering identical goods and services, is likely to cause consumer confusion,” said T. Earl LeVere of the law firm Ice Miller, which represents White of Dublin. And, LeVere said, the new store, at 4441 W. Dublin-Granville Rd., is less than half a mile from White of Dublin, at 23 N. High St.


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