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Vienna is hoping to capitalize on gay tourism as they, as a group, are known to have considerably more disposable income than their hetero counterparts. I think the best news out of this move, though, is that the city is looking to focus on facets that would boost any city's tourism rather than hoping to open a few niche bars and fail miserably.
Vienna has joined a growing list of European cities seeking to attract lesbian and gay tourists who are expected to remain willing to spend on travel while other recession-hit travellers cut back.
City authorities in Vienna this month released a review of the Austrian capital's gay and lesbian tourism strategy, deciding to focus on travellers interested in music, culture and history -- and with money to spend.
The review followed a study among gay and lesbian travellers from outside of Vienna that found their average household's monthly net income was 385 euros ($500) higher than that of other tourists to Vienna.
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