Photo Courtesy of Virgin America
The Virgin Group has its eye on the Asian market space and will soon expand its new fitness chain into Singapore, bringing the illustrious city into the Virgin fold as it makes its way across south Asia. Virgin also has additional launches planned in South Korea and Thailand.
The Virgin brand, linked to British billionaire Richard Branson, has made its way to Asia in the form of fitness.
Singapore is the first stop in Asia for the new fitness chain Virgin Active. Mr Branson arrived in Singapore on Monday to announce the fitness chain's first outlet will open in One Raffles Place in about two months' time, with six more clubs in the pipeline in the next few years.
Virgin Active will also be launched in other Asian markets, such as Thailand and South Korea.
To stay ahead, Mr Branson, founder of the Virgin Group, said it is imperative to keep re-inventing the Virgin brand.
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