A great many things are going right for Johannesburg, especially when compared to the rest of the sub-saharan region of Africa, but not enough, apparently, to justify their recent 'World Class African City' advertisement campaign. Evoking the ire of those living in what most certainly can't be considered world class accommodations, the city was forced to pull the plug on its promising campaign for being misleading.
The city of Johannesburg has been ordered to stop running part of its "world class African city" campaign by South Africa's advertising authority, which ruled it was "misleading."
The Advertising Standards Authority upheld a complaint by resident Steven Haywood, who argued the city's long-running marketing campaign "contain blatant untruths."
Johannesburg, population 4.5 million, is sub-Saharan Africa's richest city and the region's economic hub.
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