E*Trade Financial announced late yesterday that after conducting review of its strategic alternatives, it has decided not to sell itself.
The review began in early August, and looked at all alternatives for the company, with a focus on maximizing shareholder value.
E*Trade's financial advisor, Goldman Sachs
) , as well as its board, determined that the continued execution of the company's business plan is currently the best option for increasing shareholder value.
The review was undertaken after investor Citadel made calls for management changes or a sale of the online brokerage and financial services provider.
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