Online brokerage E*Trade Financial reported a 9% year-over-year increase in trading activity in October, Daily average revenue trades averaged 157,713 in October, 9% higher than October 2010 and 3% higher than in September.

Brokerage account totals fell slightly from September to October a decrease of 836 accounts to about 2.8 million.

Net new brokerage assets were up $0.6 billion in October, E*Trade said, as brokerage-related cash increased by $1 billion, or $27.1 billion, as customers were net sellers of about $0.9 billion in securities.

E*Trade shares are trading down over 2.8% Wednesday.

Rival Charles Schwab (nasdaq: SCHW - news - people ) is trading down .9% today, after the company announced it has launched an international stock rating methodology to complement its domestic stock rating system.

And, TD Ameritrade (nasdaq: AMTD - news - people ) shares are trading down over 1.8%.

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