Keep an eye on shares of Nu Skin today.

The direct sales anti-aging skincare company hiked its fourth quarter earnings forecast today.

The company now expects earnings in a range of $0.68 to $0.72 per share, up from a prior forecast of $0.66 to $0.70 per share.

The forecast is now above analyst expectations on the high end.

Nu Skin raised its full year revenue forecast ahead of analyst estimated as well, to a range of $1.8 billion to $1.83 billion, resulting in earnings per share of $2.82 to $2.92.

CEO Truman Hunt said the company's fourth quarter is shaping up to be even stronger than it initially forecast on stellar growth in emerging markets, improved efficiencies and increased cash flow.

The company made its announcement ahead of an investor presentation in New York today.

Rival Avon also offers anti-aging products through direct sales.

Estee Lauder and Elizabeth Arden (nasdaq: RDEN - news - people ) , among others, make competing skincare products as well.

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