Sprinkles has teamed up with Mattel to create Barbie Pink Velvet cupcakes in honor of Barbie's 65th anniversary. These limited edition treats bring sweet awareness to the achievement, inspiration and empowerment of the 'Barbie Pink' legacy.

Sprinkles CMO, Michelle Wong is one of the creative minds to bring the Barbie Pink Velvet cupcake into Sprinkles fun, theme installments.

Wong celebrates female empowerment through the beloved bakery's national platform. She shared, "Teaming up with Mattel to celebrate Barbie’s 65th anniversary is not just about creating a limited-time Pink Velvet flavor; it's about celebrating the resilience, strength, and limitless potential of women everywhere. At Sprinkles, we're honored to join forces with a brand that shares our commitment to female empowerment and the belief that every girl can be anything. This cupcake embraces the solidarity and pride of "Barbie Pink." Together, we aim to celebrate the remarkable achievements of women, spark ambition, and empower them to dream big and reach for the stars." 

One Barbie Pink Velvet cupcake is $6 at Sprinkles Bake Shops. Luscious white chocolate ganache is the core within a pretty pink cake. It's crowned with pink cream cheese frosting and topped with an iconic edible Barbie decoration. 

These cupcakes are also available for national shipping until March 23, 2024 for delivery before March 24, 2024.

Order The Barbie Dozen presented in an eye-catching box with Barbie wrap. Inside the box there are 12 colorful treats that include 3 Barbie Pink Velvet, 3 Sprinkle cupcakes, 3 Strawberry cupcakes, and 3 Red Velvet cupcakes.

Since 2005, Sprinkles makes any celebration better with their premium, baked-fresh daily cupcakes, cakes, chocolates and cookies. They were the first in Beverly Hills to install an on-demand Cupcake ATM for loyal fans.