Tucked away on Mayfair’s St. James Street is the discreet entrance to Aura. Inside, the tone takes a dramatic shift toward hubris with regal purple lights, booths, and walls. A sinuous line of crescent-shaped banquettes creeps through the center of the bar, surrounded on both sides by seating arrangements big and small.

Founded by an eclectic trio of investors, Aura is the result of input from many backgrounds and areas of expertise, culminating in an experience like few others in London.